CRO

Introduction to Conversion Rate Optimization

PNV Infotech is an experienced company that delivers ace solutions to improve your conversion rate and bring better revenues. Visible results in shortest possible time frame through latest tools and legitimate techniques is what we give our clients!

Let’s begin by defining conversion:

Conversion means your visitors take the action desired by you. It could be making a purchase, signing up for a free report or newsletter, downloading your app, etc. The point is you are driving them to do something that you want them to…Simply put, it is the performance of your website or the results your website is fetching you.

No matter what you want from your visitors, you will need to measure your website’s performance and take steps to optimize it….

So, what exactly do we mean by Conversion Rate Optimization?

Conversion Rate Optimization is:

  • A well-defined, chalked down strategy to improve your conversion rate
  • Devised based on insights drawn analytical tools, user feedback
  • Keeping in view the specific objectives and needs of your website
  • Taking your current traffic as the foundation and
  • Taking steps to gain maximum leverage from your existing traffic
  • Conversion Rate Optimization are Not:

  • Getting useless leads
  • Using keywords mindlessly or
  • Using chewed up technics that don’t work
  • How well are you converting?

    Is your conversion rates impressive viz-a-vis your competitors? Are you aware of squeeze page optimization, split testing and conversion rate optimization? Are you implementing these techniques for your website? In case your efforts are not driven towards improvising conversions and sales funnel, you are just scrapping through while leaving creamy potential profits on the table.

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